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Sustaining the techniques to have widespread brand recognition and surpass competition is becoming more difficult as a result of constant changes in technology, customer needs and expectations, the global economy, and other ongoing fluctuations in the business sector.
Even if you are best-in-class, there are others trying to achieve excellence. Your number one position as best-in-class can be negatively affected if you are not on top of the requirements to remain ahead.
Technology trends are important for any business as they impact how your customers can reach you and influence growth by offering new products.
To be successful businesses need to heighten the customer experience and provide products that will make users successful. Today, customers are willing to take products before they are ready for general release to fill a business gap. Customers do not know what their requirements are and what they need. To survive, understanding what the customers “may” need is a critical component.
The discussion will highlight some recent disruptive technological changes, leadership mindset, and today’s savvy customers who want to be “delighted” by the products they purchase.